The Tentacle
Reaching Every Corner of Commerce
Editorial Business Coverage
Connecting Commerce Across New Zealand
We connect people with businesses they can trust. Our platform operates as both a directory and a magazine, presenting companies through well-researched profiles rather than simple contact listings. Each business receives dedicated coverage, including service descriptions, product highlights, and editorial reviews that help customers make informed decisions.
Traditional directory sites offer nothing more than a name and phone number. They fail to explain what makes a company worth choosing or how their services solve real problems. We take a different approach. Our editorial team creates detailed content that showcases expertise, explains service offerings, and highlights what sets each business apart from competitors.
Customers today expect substance before they pick up the phone. They want to understand who they’re dealing with and what results they can expect. Our magazine format delivers exactly that. Each featured business receives multiple content pieces, all written to inform, engage, and build confidence. This depth of coverage strengthens brand recognition and positions companies as authorities in their fields.
Prospective clients find our content through search engines and AI-driven systems looking for relevant, informative material about local services. Because we provide genuine detail rather than generic listings, both traditional and next-generation search platforms rank our publications favourably. This visibility translates directly into customer enquiries for the businesses we feature.
NZ Business Directory & Magazine
Service Reviews β’ Product Spotlights
Commercial Space Optimisation
Professional Protection Year-Round
Backcountry Tested Equipment
Marketing Through Social Graphics
Streamlining Business Print Communications
Annual Compliance Essentials
When Hard Drives Fail
Exclusive Regional Representation
Our service model centres on exclusivity. We permit only one business per industry sector in each region. This means if you’re a plumber in Wellington, no other plumbing company can claim that territory while you hold the listing. Your competitors remain locked out across our entire publication network until you choose to cancel.
This exclusivity extends beyond a single website. When you secure your regional listing, you gain exposure across dozens of connected publications. Each platform features your business profile, service articles, and product reviews. This multi-site presence amplifies your brand recognition far beyond what any single directory could achieve.
Standard free directories allow unlimited competitors to appear alongside your listing. They offer no protection, no prominence, and no real value. Our system works differently. By limiting each sector to one provider per region, we ensure every featured business receives maximum visibility without dilution. Your listing stands alone in your category, giving customers a clear choice when they search for services in your area.
This structure benefits both businesses and customers. Companies receive meaningful exposure that drives enquiries. Customers find trusted providers backed by detailed editorial content rather than endless lists of names. The result is a platform that actually works for everyone involved, not just another cluttered directory collecting dust in search results.